90 DAYS · STARTING 19 JULY 2026 · 8 SPOTS ONLY
You're brilliant
at what you do.
but sales don't reflect it.
For coaches, experts and course creators already making £2k–£10k months.. or sitting on a program that should be selling better. Watch the video below.
WHAT WE HELP YOU BUILD
Finish this 90 day fast-track Mastermind with:
A future proofed personal brand that carries authority, skills to gain clients consistently, an offer you can scale, and automated selling systems that free your time.
Leaving you with confidence, and a flexible, freedom-first business you can run from absolutely anywhere, that supports a 4 hour working day.
PREVIOUS WORK
YOUR MENTOR
Hi, I'm Deborah,
Award winning marketeer & co-founder of Purpose Led CEO.
We spent over 25 years in FT100 corporate marketing, building digital businesses, and personal brands. What we've learned is this: the coaches and experts who stay stuck are not stuck because they lack talent. They're stuck because they lack positioning, systems and scalable offers.
We built Purpose Led CEO to help brilliant, talented humans create freedom first businesses that use automated systems, personalised to your offer, so you can scale with confidence.
The Authentic Leaders Mastermind is the most intimate, high-touch program I offer. Eight people. Ninety days. A full business transformation. If you feel ready, I'd love to work with you.
25 years
EXPERIENCE
12,000+
COURSES SOLD
0-7 figure
CLIENTS BUILT
WHO THIS IS FOR
You've already started.
You're just not yet where
your work deserves to take you.
This mastermind was built for six very specific types of brilliant person. Read through to see if it's for you.
The course creator whose course isn't selling
You spent months building it. You know the content is genuinely good. But the sales aren't reflecting that — and you're starting to wonder if it's you. It isn't. It's the architecture around it.
The 1:1 coach who is capped and tired
You're making money, but everything still depends on your time and energy. If you stopped taking calls tomorrow, the income would stop too. You know there's a smarter way. You just haven't built it yet.
The expert who knows they're under-positioned
You watch people with half your experience get chosen over you. Not because they're better — because they're clearer. Your work deserves to be seen at the level it's actually operating. This is where that changes.
The coach with proof but inconsistent sales
Your clients get results. But the business still feels unpredictable. Some months are brilliant. Others make you question everything. You're not failing — you just don't have a repeatable system yet. That's exactly what we build.
The genuine entrepreneur who hates selling
You got into this to help people, not to chase them. But passive CTAs and hoping people reach out isn't a strategy. You need a way to sell that feels like service — and still closes.
The coach who's outgrown their business & systems
Your brand, your offers, your messaging — they all reflect who you were, not who you've become. You've evolved. It's time to rebuild around the next version of your leadership.
AND YOU'RE STRUGGLING
You're working hard
But have little sales or freedom
and your effort deserves more.
If any of these are going around in your head right now, this mastermind was built for you.
"I know I'm good, but I'm struggling to get clients. while others less experienced are fully booked."
"My business still depends too much on me. I'm exhausted, and if I stop, everything stops."
"I'm tired of selling from effort. I want a business that attracts people instead of me constantly chasing them."
"My course or program should be selling better. Sales are unpredictable and it unsettles my nervous system."
"I know I need to charge more, but I'm scared to put people off. I don't feel like my brand positions me at that level yet."."
"My offers feel scattered and I don't know which one to focus on, or how to grow my income."
"I post consistently. People engage. They tell me they love my content. They just don't seem to buy."
"I have testimonials, I have results, I have happy clients — but the income is still all over the place."
INSIDE AUTHENTIC LEADERS MASTERMIND
We give you a blend of
group & 1:1 consulting
A Fully Personalised, All-in-One Service
Our all-in-one service covers every area of your online business, including personal branding, course creation, lead generation, and sales funnels, so you won’t need to go anywhere else and can grow with confidence every step of the way.
We don’t just give you a plan. We give you an entire system you can can automate. A plan that's personalised to you, a ready-to-go business with proven templates, and agency-level support. It's everything you need to grow to six or even seven figures.
THE MASTERMIND SCHEDULE
Three months
one complete
transformation.
We don't patch what isn't working. We revisit the whole thing — your identity, your offer ecosystem, your sales system and the automation that keeps it all working without you having to be on all the time.
MONTH 1
Premium identity shift.
This month we rebuild how the world sees you — so you become someone people genuinely want to buy from. Then we teach you how to sell in a way that feels like a conversation, not a pitch.
- Assess your Personal Brand
- Create a premium identity shift
- Join the guided 30-day sales sprint
- Learn our flagship 'Serve The Sale Method'. Natural conversations, high-touch clientelling and personalised offers
MONTH 2
Infrastructure & strategy.
This is where it gets really exciting. We build the infrastructure and offer ecosystem that means clients don't just buy once — they ascend, they stay, they spend more. And we address your workload to make sure you're no longer the only thing keeping everything running.
- Design your full Offer Ecosystem that ascends buyers
- Structure a lean team + SOPs
- Products and services implementation
- Setup your authoritative content system, learn batch creation and when to campaign
MONTH 3
Automated sales system & scaling.
We end by building the thing every coach secretly wants — a business that generates income on its own. Real automation, real AI integration and a campaign structure designed to scale. So you can slow down, live more and trust that the money is still coming in. Everything will be built for the long-term, to help you scale with confidence
- Build automated selling systems that scale
- Setting up AI tools and integrations
- Campaign architecture + long-term growth planning
COACHING & SUPPORT
Group learning with 1:1 strategy.
This is the perfect blend of group learning with peer to peer support, private 1:1 consulting for strategic decisions, and high-touch support for implementation. Each month is structured with:
- Group Coaching call
- 1:1 Consulting and strategy guidance call
- Weekly accountability check-ins
- Email support during working hours
THE GOAL
This mastermind is designed to return your investment
in the first 30 days.
We take you straight into a 30 day guided client campaign to help you generate instant revenue, whilst gaining lifelong sales skills, confidence and realisation that you have the ability to attract clients consistently without being pushy or feeling dread..
Our goal is to help you return on your investment and make a lump sum. Previous clients following our guided plan have made between £4,000 - £106,000 in the 30 day period.
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EARLYBIRD OFFER ENDS 15 JUNE 2026
Plus Earlybird Bonus. Apply before 15 June to get an extra month on us.
Receive a BONUS Integration Month
Authentic Leaders Mastermind is a 90-day experience designed to help you refine your premium identity, strengthen your offer ecosystem, and build automated sales systems, so you can scale with confidence.
For those who apply before 15 June and are accepted into one of the 8 places, you will also receive a bonus integration month after the mastermind ends.
To help you stay anchored, accountable and supported as you continue implementing what you have already built. Includes:
- 1 additional group coaching call
- Weekly accountability check-ins
- Direct support for questions as you continue integrating the work
This is not a discount.The investment remains $15,000. It is a bonus month of support, included at no extra cost for those who move first.
APPLICATIONS NOW OPEN
Ready? Let's talk.
This isn't a sales call in disguise. Fill this in honestly — we read every word personally. If we think we're the right fit for each other, we'll be in touch within 48 hours.
90 DAYS · 19 JULY START · EARLYBIRD OFFER CLOSES 15 JUNE · $15,000 INVESTMENT
DISCLAIMER: *all testimonials are specific to the client and individual results may vary. All testimonials are real clients, however may not reflect the typical client enrolment experience, and these are not intended to represent a guarantee that every client will achieve similar results. Every client is unique, as is their experience, habits, lifestyle and work ethic. These results are there to highlight what motivated clients have achieved in the past. The advice in our programs should not substitute any legal, lifestyle or medical advice provided by a relevant professional.
