Not at all. The system works for any in-person experience — business masterminds, fitness bootcamps, leadership retreats, transformational events, healing circles, group coaching intensives, creative workshops and more. We've helped clients in 50+ niches use this exact system.

This program is designed for any industry or niche.

No. A large following is not a requirement for a sold-out retreat. What you need is the right message, the right sales system and the right people — not thousands of followers.

Many of our clients have sold out their events with small but engaged audiences of a few hundred people.

You don't need a large following, but you do need to be actively building one. The program includes content strategy, a 30-day social plan and DM outreach guidance so you can generate enquiries from the audience you already have while growing a warmer one for your next launch.

Yes. Every step includes tutorials, templates and done-for-you prompts so you're never starting from a blank page.

The sales pages are one click upload into the platform and you simply customised teh images and copy using our prompts.

We also include platform setup walkthroughs so you can build your pages and take payments even if you've never used the platform before.

There are some wonderful retreat courses out there and we have huge respect for anyone teaching in this space. What we will say is that when we looked at what existed, we noticed most programmes focus on the planning and design side of running a retreat — the schedule, the venue, the experience itself. And marketing that's generic.

And that's genuinely valuable. But it doesn't answer the question that keeps most retreat hosts up at night: how do I actually fill it?

That's the gap we built Retreat Launch OS to close.

Everything in this program is structured around one goal. A long-term system that sells your retreat on repeat, so every launch is easier, faster and more trusted than the last.

Here's what that looks like in practice:

Days 1–7 - You build a system, not just a sales page. A complete always-on selling machine, including a scalable offer ecosystem designed to increase your revenue per head, and our 14-step retreat design experience system that sets up every area of your event from the ground up. You build this once. It keeps working.

Days 8–38 - A done-for-you 30-day sales plan. A daily plan built specifically for retreat hosts, plus the Retreat Campaign GPT that generates your full 30 days of content in a single session — saving you around 80% of the time it would take to create it manually. You always know exactly what to do next.

Days 39–45 - During and after retreat content strategy. Most hosts are so focused on delivering a brilliant experience that they miss the most powerful marketing opportunity of all — the retreat itself. We give you shot lists, social plans and a complete content capture system so the magic of your event becomes the fuel for your next launch.

The 5-stage testimonial system. This is one of our favourite parts. Most testimonials say "it was amazing" — which is lovely but doesn't move anyone to book. Ours are designed to speak directly to the fears, hesitations and questions of your future buyers, so your past guests do the selling for you long after the retreat ends.

Visibility and credibility that compounds over time. By the end of the program you won't just have sold one retreat. You'll have the positioning, the proof and the presence that makes you a recognised, trusted name - the kind of host people follow, tell their friends about and excitedly wait to book again.

We built this because brilliant facilitators deserve a business that reflects the quality of their work. And a sold-out retreat, year after year, is exactly that.

Yes, absolutely! We front-load the first week, which may require some early mornings, evenings, and focused time on the weekend. You'll need about 24- 26 hours spread over 7 days.

This initial push sets up your business and brand quickly, giving you momentum..but you could do this in one long weekend at a push. It's about prioritising your time to make this happen.

After the first week, the remaining 30 days are simpler, focused on attracting and enrolling your 4-10 clients with a clear, follow-along plan before moving into your coaching phase.

We both started coaching while working full-time, and you can do it too. It just takes commitment from you to prioritise and manage your time.

This is a 6 week program.

Week 1 - Spent setting up your business
Week 2-5 - Spent getting our first 4-10 clients
Week 6 - Allows you time to prepare to deliver your service

You’ll get lifetime access to the training and future updates

PLUS 30 days free coaching support to really help you gain the skills you need for long term success.

No — you can start from scratch. The first 7 days of the programme walk you through designing your retreat from the ground up, including your concept, offer, pricing and structure. If you already have a retreat idea or have run one before, you'll simply move faster.

This is ideal for retreat, masterminds, in-person groups or fitness bootcamps

You can join with an idea, a loose plan, or a retreat that is already partly created. This program will help you shape it into a clear offer ecosystem you can scale, and give you a proven sales pathway.

That's exactly what Phase 1 is for, and honestly, this is where we go much deeper than most programmes in this space.

You'll work through our 14-step retreat design process to build your offer from the ground up, and learn how to price with confidence. But we don't stop there.

Our background before Purpose Led CEO was in CRM (customer relationship marketing) for some of the world's biggest brands. We spent years studying loyalty, repeat purchasing and spend per head for major corporates. And we've brought all of that thinking into how we help retreat hosts structure their offers.

Because here's what most retreat hosts miss: the retreat price is just the beginning.

We help you think about the whole picture:

How to increase your revenue per head — so you're making more from every single attendee without adding more events or more effort.

Upsells, VIP tiers and early bird offers that feel genuinely irresistible — not pushy or gimmicky — because they're structured around what your attendees actually want more of.

How to naturally ascend your retreat guests into long-term, high-ticket clients — so one retreat becomes the start of an ongoing relationship, not a one-off transaction.

When your offer is structured this way, selling stops feeling like convincing and starts feeling like simply showing people what's available. The right people say yes — naturally, enthusiastically and often without you having to follow up at all.

This is honestly one of the most common things we hear — and it's a completely valid concern. Nobody got into retreat hosting because they wanted to become a salesperson.

Which is exactly why we created the Serve The Sale Method — and why every client gets access to it as part of this program.

It's not bro marketing. It's not the soft-sell "trust era" approach either. And it's definitely not a script that makes you sound like someone you're not.

It's built on best-in-class CRM and clientelling principles — the same techniques used by the world's most trusted luxury brands to create genuine relationships, loyal customers and repeat sales. Not through pressure. Through understanding people, serving them well and making it easy for them to say yes.

In practice that means you'll learn how to have real, natural conversations — in DMs, on calls and through your content — that move people from curious to committed without you ever feeling like you're chasing, convincing or pushing.

When selling feels like service, everything changes. The conversations get easier. The nos get fewer. And the clients you attract are the ones who were always meant to be in the room.

We work with many clients that have tried previous coaches or courses.

This program was built for exactly that situation. If your last launch fell flat, the problem almost certainly wasn't the retreat itself, it was the positioning, the sales page, the promotion strategy or the trust-building process around it. We fix all of that.. together.

You don't need a venue booked to start. In fact, many hosts sell out their retreat before committing to a venue — which is one of the smartest ways to de-risk the whole process. The programme helps you build your waitlist and application funnel first, so you know demand is there before you sign any contracts.

 No prior experience is needed. Whether this is your first retreat or you've hosted before but want a more reliable system, the programme meets you where you are. Experienced hosts often find they move through Phase 1 quickly and get the most value from the sales and promotion phases.

 The program covers how to budget your retreat properly, including venue costs, catering, accommodation, insurance, legal setup and travel logistics. Every retreat is different, but we help you build a pricing model that covers your costs and generates real profit — not just break even.

The programme includes a full legal and operational setup module covering booking terms, health declarations, refund policies, testimonial disclaimers, travel guidance and insurance considerations. You don't need a lawyer to get started — we walk you through everything you need to feel professional and protected.

You get instant lifetime access including all future updates.

As the retreat landscape evolves, so does the program. Anything we add is yours automatically, at no extra cost.

Whether you buy self led or live group coaching option, materials are yours for life.

Yes — we offer a 7-day full refund guarantee. Spend the first 7 days inside the program, go through the materials, and if it's genuinely not what you needed, email us and we'll refund you in full. No questions, no guilt, no hard feelings.

Here's the honest answer — this is a committed 6-week period where you bring your retreat business to life and set it up for long-term success. It's not passive learning. But it is absolutely doable alongside a full schedule if you're intentional about it.

Phase 1 — Days 1–7: Build your system Expect around 4 hours per day — or a long weekend plus a few focused evenings. Our advice? Go ghost for a week. Cancel the social plans, block the mornings, stay up a little later. Get it built properly once, so it runs on autopilot from here.

Phase 2 — Days 8–38: Sell out your retreat The daily outreach activities take 1–2 hours. Your 30-day social content can be generated in a single day using the Retreat Campaign GPT — then allow time to film, build and schedule. No daily reinvention, no staring at blank screens.

Phase 3 — Days 39–45: During and after your retreat You'll be hosting — these strategies support you in the room and in the post-retreat clientelling experience. Allow around 2 hours per week after the event to capture your proof and build momentum for the next launch.

The AI prompts and templates save you roughly 80% of the time it would take to do this manually. And because you have lifetime access, if life gets in the way you can always revisit, slow down or come back to any module. There's no expiry date on your success.

Build it properly now. Run it on repeat with minimal effort forever.

The Self-Led Program includes access to opt into the 30 Days of Consulting Support Group. This is professional level high quality consulting where you can ask questions during working hours and get written and video response from Deborah. We also have team members helping to make sure no question is missed.

In addition you will have access to the Video Answers Vault.

At the end of the 30 days, you can pay monthly for our support and cancel whenever you like with no tie ins. This is the fairest way that we can serve everyones needs, as some people feel able to go it alone after 30 days, and others need more time.

If you upgrade to Live Group Coaching & 1:1 Consulting program you get all teh above PLUS

• Six weekly live sessions with Deborah
• A dedicated private email support for 1:1 questions
• A personal audit of your offer, funnel and content with feedback and a plan

We’ve designed this program to work seamlessly with an all-in-one course and coaching platform that handles your:

•  Website
•  Coaching calls & scheduling
•  Community support
•  Emails
•  Sales pages and funnels
•  Digital products & payments

Your entire 'funnel' (sales pages) can be uploaded to the platform with just one click ready to customise images and text.

It’s really simple.

We also give you 30 days free on the platform to try it out, so you can start getting clients before you pay anything. After that, any ongoing costs are minimal and directly tied to your growth, ranging from $66 to $149 per month

We use just one platform for the entire process. Add on Chat GPT and Canva for design and you are good to go.

We guide you through the most cost-effective options inside the program.

We've helped clients in over 50 niches — from business strategy to reiki, from fitness bootcamps to trauma healing. The system is built to work regardless of your niche because it's based on clarity, trust and positioning — not on competing with everyone else in your space.